90% of brand new business web sites fail
within the first 4 months. One of the biggest mistakes companies make with a brand
new website is to ignore the online competition. The quality level of online
competition is the best guideline for the size and quality you need for your
website to compete.
Another reason for the high failure rate of
brand-new websites is going too cheap. It's ok to be thrifty and wise, but
going cheap can kill you. Look beyond the price because who cares what you save
if the website doesn't make you any money.
Unfortunately, they are NOT. A common cause of websites failing is
companies that take advice from people who have no idea what they are talking
about. Some of the biggest website
disasters we have ever seen were because a company followed the wrong advice.
Just because Uncle Joe knows his business, does not mean he knows anything
about creating websites that actually make money. Always consider the source
before acting on any advice.
Ignoring SEO or Search Engine Optimization
is not the best way to save money. The price difference between a search engine
friendly website and a website without SEO may seem high, but an optimized
website site will outperform a website without SEO. The difference can
translate into tens of thousands of dollars over time.
When a website is slow to load, the search
engines apply a large penalty. Websites that are listed on page 1 search
results load quickly. Be wary of cut rate hosting companies that stack numerous
websites on their servers, which is why many websites load like a snail and
will never get Page1s.
Match your website design, navigation and
features to the characteristics of your customer demographics and
industry. For example: If 90% of your
target market is males then you don't want a website with a feminine look and
feel.
Informative quality content pre-sells and
reduces barriers to sale. The more questions your content answers, the better
the odds of converting a website visitor into a customer. Quality content lures,
informs and guides potential customers into taking an action and becoming customers.
People match what they see with what they
hear. If you are selling a high tech service or product, but have an outdated
site with an obsolete design, customers will not believe your claim of being
high tech. If your website is informative, easy to navigate and works
flawlessly then customers assume you provide the same level of service. The more credibility your website creates, the
less hesitation a potential customer will have pulling out their credit card.
Know what you are buying. If you don't understand something, then ask. At Sudden Sites we encourage questions and provide answers in terms you can understand.