5 Steps for Web Marketing Success
If you are a new startup, or an established company that
needs a profitable presence on the web, these basic 5 steps for web
marketing will increase your odds of success. Each step has
different components and options depending on the products and-or services you
are selling on the web. The strategy for building a dominant
presence on the web starts with these 5 steps for web marketing.
There are also other challenges a startup faces compared to
an established company that has had a web site for a few years. It takes time
to create a web-based presence for a brand new web site with a brand new
domain. The first step is
especially important for effective startup web marketing.
Step 1 - Web Marketing Research
Web marketing research is the most important step for a
startup, which is often ignored. Proper web-based research identifies your
target market and which conversion strategies to use based on customer browsing
characteristics. Lack of marketing
research is why most web sites never make any money, as the web site is not
built to attract and convert potential customers.
Successful web sites attract and lure potential customers
into taking action such as making a phone call, filling in a form, or making an
online purchase. Web
marketing research reveals what design, content, navigation and features will trigger
your potential customers into making a decision.
Step 2 - Web Design and Conversion Optimization
Web marketing research reveals the type of web site you need
to convert visitors to your site into customers. Your target market dictates the type of
content you need to persuade a potential customer. Your web site
is the foundation of your web marketing.
Design optimization is critical for converting traffic into
revenue. You can spend all the money you want on online paid marketing, but if
you cannot convert the traffic into sales, you will end up losing money on paid
advertising. The ability of your web
site to convert visitor into customers will increase your overall returns on
web marketing.
Step 3 – Search Engine Optimization
SEO, or Search Engine Optimization, is a long-term strategy that
amplifies your web site in the organic search engine results. Lack of
optimization is probably the main reason so many web sites fail. The cost of
optimizing a web site is a fraction of the money you will make with a solid
foundation for long-term web marketing.
The main point of SEO is to make your web site
as search engine friendly as possible for organic marketing.
This in turn gets you into the organic search engine results, which are free
and your listings are displayed 24/7.
Step 4 – Social Media Marketing
This step is usually done at the same time as Step 5. There
are numerous
platforms for social media marketing. The type of services, products and your target
market is the best way to determine which social media platforms will be most
effective. For some companies social media is extremely effective, while other
companies may get a better return with search engine marketing.
It should be kept in mind that social media marketing requires
constant attention. Profiles constantly need to be updated and monitored.
However, for some markets social media can produce a high ROI.
Step 5 – Search Engine Marketing
Paid web marketing through the search engines is a fast way
to bring in business, especially for a startup. Search engine marketing is
usually done simultaneously with social media marketing. You can easily track and
analyze your results.
There are other marketing methods, such as email marketing
that can be used to generate traffic ad business. From a web-based standpoint,
if you use the 5 steps above, you will dramatically improve your chances of
success. If you have questions about the
5 steps above, or other methods, give us a call, or schedule a free consultation on web marketing.
