Organic Traffic Funnel
Organic traffic is the most cost effective sales funnel to attract free, targeted, high quality web traffic from the search engines. Sudden Sites in Vancouver can increase your organic traffic. SEO, or Search Engine Optimization, is the process of creating, renovating or redesigning a website to be search engine friendly. The more search engine friendly a web site is, the better the odds of higher rankings and increased organic traffic.
Organic traffic is driven by people clicking on the organic listings in the search engine result pages (SERPS). When you do a search in the search engines you pull up Page 1 of the search results. Depending on the competitiveness of a key term or phrase, there are up to four paid listings (clearly marked Ad) on the top of the page followed by ten organic listings. The majority of people searching will click on a listing that is organic.
People subconsciously chose organic listings over paid listings through habit and repetition. They know web sites with organic listings are usually more relevant to what they are searching for. Relevancy is why the traffic to sales conversion rate is usually higher with organic traffic.
Organic Traffic vs Paid Traffic
There are two main differences between paid traffic and organic traffic:
- With paid search engine listings you are charged your bid rate every time someone clicks on your paid listing, or ad. With paid listings, or PPCs (pay-per-clicks) you can buy positioning and traffic while, organic listings require pure skill.
- With paid listings once your budget runs out your listings disappear and so does the traffic. Organic listings are displayed 24/7 in the search results and best of all, they are free.
The search engines do not like to give away free traffic so they have steadily raised the standards and difficulty in scoring free, high ranking organic listings. They use hundreds of algorithms to analyze, rank and index web pages for their organic listings. The search engines are constantly changing the rules and guidelines. Optimizing a site into a high ranking, organic web site is the art of organic SEO.
How to Get Organic Traffic
Most existing web sites can be optimized for organic search. There are numerous factors that affect the cost of SEO, such as industry competition level, customer demographics, quality content and a host of other elements. The big payoff with SEO is free organic traffic.
Give us a call and we can provide you with a quote on the cost of optimizing your present site, or the cost of going new. You can also schedule a free, no obligation consultation on increasing your organic traffic.