Our Client had an old website that just wasn’t performing anymore. They were ready to jump to the next level and wanted to sell their complex lien filing services online AND go national across Canada. In addition, they needed their ecommerce data interfaced with their proprietary accounting system.
To simplify their expansion from a regional to national market, we incorporated high conversion navigation in the design. This enabled potential customers across Canada to quickly find the service they need.
All front end pages were handcrafted and fully optimized for organic search.
The overall development of this site was extremely complex with some very unique ecommerce accounting features, such as new membership service plans.
We also programmed an automatic form generator to eliminate the need for programmer intervention every time they needed to alter or create a new service. The forms for individual services are easily created on the fly by the Client. When a new service goes live, it automatically ties into the ecommerce application.
We cut an interface to push data to their accounting system. All ecommerce calculations are done on the web side then pushed over to the accounting program to execute the order.
In the first year after launch, traffic increased by over 200%. Traffic increases generated solely from organic search results. They are now the dominant lien filing company nationwide, with hundreds of high position Page 1 organic listings.
Within 6 months we got the following results:
Year over Year Sessions up by 109%
Year over Year Uniques up by 98%
Within the first year Sessions and Uniques up by over 200%
We now have total dominance in the organic search results